Bridget Clegg

an interdisciplinary digital designer working in and around editorial, commerce and product.

Art Direction

hands reaching out to nugget couch cushions

Lead Art

Here are some hero images I've designed, and the articles they live with.

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photoshop document

Templates

Clip, silo, repeat! These templates are used to group articles together with similar content.

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hiking books, hat, meat, whiskey glasses in cardboard boxes

Photo Shoots

A photo album of pretty products, people, costumes and gifts from shoots I've produced.

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10/10 would recommend

Badges

A selection of editorial franchise logos, buttons, and the little branding bits.

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how to run tangents chart

Charts

Interactive explainers, infographics and reference graphics, for the visual learners.

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hand in blue rubber glove giving peace sign

Motion

Gifs and loops that move, melt, sparkle, wiggle and blend.

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Product Design

joann homepage mobile and desktop mocks

Joann

Redesign ecommerce site for Joann, a craft supply company, to help users find, sort, and add items to cart.

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coming soon lottolove

LottoLove

Design new site flow to launch digital product for charitable giving scratch-off company.

coming soon libby

Libby

Add new features to the library app to help users save and use audio bookmarks.

Writing

THE SOLAWAVE RED-LIGHT THERAPY DEVICE ISN’T A SKINCARE HOLY GRAIL, AND THAT’S OK

I used the SolaWave for 30 days, and my skin looks slightly better.

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GET A LIFE BEYOND THE SCREEN: AN ADULT’S GUIDE TO CRAFT KITS

When you just can't scroll anymore, it's time to break out the embroidery floss and yarn.

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TOSS YOUR BROW PENCILS AND TRY GODEROY’S TINT KIT

Dyeing your brows is as easy as applying a brow pencil once ... and having it last for over a month.

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BACKDROP HOME FUELS MY URGE TO STRESS-PAINT EVERYTHING IN MY APARTMENT

Backdrop's got your back with DIY paint supplies, delivered to your door.

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THESE SPF DROPS WON'T MAKE YOU LOOK LIKE A GREASY MIME

Glow without the grease? This is the sunscreen I've always dreamed of.

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10 Steps to a better engagement ring selfie

You have the perfect ring. Now, get that 'gram you always dreamed of.

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CRAFT BLOGGING AS A PLATFORM FOR SOCIAL ACTIVISM

Honors Thesis: As the craft movement has evolved away from the rigid boundaries of its past, a subculture of young women and men have embraced craft for its DIY ethics.

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DIY Projects

Here’s a gallery of projects I’ve crafted, published as a tutorial, styled for a photo shoot, or demonstrated in a live workshop.

Easter Egg Crafts | Scholastic Parent & Child
scholastic magazine page of easter egg birds
Cactus Halloween Costume | BestProducts.com
cactus halloween costume
Super Hero Easter Basket | BestProducts.com
superhero easter basket
Tin Can CraftParents Magazine
parents magazine tin can craft
Cocktail Hour Crafts Workshop | XO Group
painted cork drink coasters
Magic 8 Ball Halloween Costume | BestProducts.com
magic eight ball costume
Easter Egg PlantersScholastic Parent & Child
scholastic easter egg planters
Easter Egg Bunny ShakersScholastic Parent & Child
easter egg bunny shakers

About Me

bridget clegg

I'm a digital designer with over 14 years of experience in online media and ecommerce. I am currently the senior digital art director for a group of brands at Hearst Magazines: Popular Mechanics, Runner's World, Bicycling, Best Products and Biography. My time is split between the hands-on design of article art and layout; working with product designers on site styling; digital content strategy and production; and mentoring the designers and producer on the digital art team.

I bring my visual design and photo experience into the product design projects I tackle, blending brand identity, graphic design and both user experience and user interface principles. My process for any design project starts with visual, competitive, and user research, exploring top level needs before wireframing, designing and prototyping.

As a freelance designer, I've managed email marketing strategy and execution, designed party invitations and games, and created social graphics and animations. I also like to put my journalism degree to use to write honest articles on beauty, home and lifestyle products.

When away from my screens these days, you can find me knitting, cruising around on my old green Schwinn, or recounting something paranormal I heard about on a podcast.